On a recent Friday in Seoul’s trendy Itaewon district, the Los Angeles-based clothing brand Aegyo Apparel popped up with bootleg merch in the grand tradition of Warhol and Lichtenstein. But instead of ...
Aegyo is that adorable (and sometimes hilarious) cuteness that is uniquely Korean. From cute voices and gestures to someone’s inherent inner aegyo, there’s something about it that’s both charming and ...
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