MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further evidence of it. Apple recently updated its ...

Apple is adding an AI chatbot to a 2nd app. After adding the beta feature to the Support app earlier this month, Apple is now testing Asa – the "AI assistant for Apple sales" inside its retail ...

Apple may not have made an Apple Intelligence public chatbot like ChatGPT yet, but it's now added one to its internal sales support app.