Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality technology has rapidly evolved beyond gaming applications to become a powerful therapeutic tool addressing conditions from chronic pain to PTSD. As hospitals and clinics increasingly ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

X-ray crystallographer Vivian Cody has found a way to sit--virtually--in the midst of enzyme drug binding sites. She especially likes to experience the feel of it all--the pushes and pulls that a drug ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

In virtual reality there is much to be seen, but most of our other senses are left wanting. Ever since the concept gathered mainstream attention in the 1990s, it’s been primarily experienced through ...

Firefighting is an inherently challenging profession, requiring constant adaptation to new threats and environments. As technology advances, so must our methods for preparing incident commanders (ICs) ...

Treatment with Virtual Reality appears to work very well for people with psychosis. It works faster than the current treatment with cognitive behavioural therapy and is at least as effective. This is ...