According to David Jackson from Seeking Alpha, Google has invited a few publishers to take part in a CPA (Cost-Per-Action) advertising program experiment -- an addition to the CPM (Cost-Per-Thousand) ...

Steve Clayton and Aidan Booth, 2 of the world's most respected CPA digital marketers released the 123 PROFIT Program on the 10th of January 2023 and it promises to disclose unique CPA Marketing ...

CMO at Adsterra, with 10+ years of experience in marketing global brands. Gala is a judge in the International Performance Marketing Awards. Conventional wisdom says that to grow a business, you need ...

The vast majority of people underestimate how much demand there is for marketing services. In the United States alone, the industry for marketing consultants is worth more than $63 billion. That is ...

The CPA price is the amount that gets paid when an ad causes a sale (or an action). This means that a CPA advertising price can seem quite high compared to CPM or CPC. This is because conversions ...

High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...

At this year’s AICPA ENGAGE conference, AICPA President and CEO Barry Melancon noted that futurists have predicted an “almost incomprehensible” increase in the pace of change and technological ...

Accounting firms are spending more than ever on marketing, but they’re also shifting their priorities, as the discipline becomes more embedded in the profession. The average firm budget for marketing ...

ChallengesAt lunch the other day, I asked my dining companion, who happens to be the chief marketing officer at a top 50 CPA firm, what she saw as the greatest challenges for accounting marketing ...

Advertising enables an organization to meet various operational objectives. For a business battling a poor marketplace reputation, the practice often is a money saver as it can earn the organization a ...