Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Departments and programs across the College of Arts and Sciences use mass email communications and marketing for various communication goals. Email can be sent to internal audiences (UAB employees and ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

About a year ago, I was at a meeting with a potential new client. As we were talking, the CEO lamented how it was so hard to find people with my set of skills. My smart-ass -- but sadly accurate -- ...

Think SEO happens all in Google and on-site? Think again. SEO is about three things: Appealing to users, which in turn… Appeals to Google, which allows you to… Control the traffic and conversions on ...

Despite the rise of AI search and social media, SEO and email continuously drive a high ROI for B2B and B2C brands. Content is foundational to both SEO and email, and with a few tweaks, the same ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are ...

If you have the resources, an in-house marketing team can lower costs and foster creativity and agility. Learn to build a ...