Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Caitlin Clark joins the likes of Michael Jordan and Peyton Manning in being featured on the cover of a Gatorade bottle. Hy-Vee announced on April 21 that a limited-edition bottle of Gatorade's Cool ...

It’s been over a year since Trevor Lawrence became a Gatorade athlete, which is something most only can dream of. Now, a year later, the renowned sports drink company is allowing him and other ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

Gatorade's Smart Gx water bottle reminds you to stay hydrated throughout the day while automatically syncing your intake numbers to the Gatorade GX app. With electronic hydration sensors located with ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

San Diego Padres star Fernando Tatis Jr. and Gatorade are joining forces once again. A year and a half since the sports drink company signed the shortstop to its endorsement roster, Tatis Jr. and ...

The product, set to be known as "Gatorade Water," will be "purified with a seven-step, enhanced filtration process," the company said Nicholas Rice is a Senior Editor for PEOPLE Magazine. He began ...