Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

Gatorade has designed a smart water bottle to help you determine and maintain your baseline hydration level and monitor your post-workout recovery. A ring of LEDs that runs around the Smart Gx ...

Iowa women’s basketball star Caitlin Clark has teamed up with Gatorade to create a personalized drop that embodies her mantra: “Dream Big.” Clark’s first collaboration with Gatorade includes a custom ...

ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

It’s been over a year since Trevor Lawrence became a Gatorade athlete, which is something most only can dream of. Now, a year later, the renowned sports drink company is allowing him and other ...