The mattress business may be a jungle right now, but Serta is enlisting some old standbys to soothe people back to sleep. This time, though, its fluffy little sheep are data scientists, turning lab ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s ...

Serta is promoting its iComfort cooling tech-assisted mattress by elevating the Serta sheep mascot to star status for the first time in a new campaign. The creative, developed by Leo Burnett, opens ...

Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...

DORAVILLE, Ga., Oct. 23, 2025 /PRNewswire/ -- Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta ® will join the 99 th Macy's Thanksgiving Day Parade ® with a ...

They're the advertising icons and slogans you can't forget. They're all part of the Madison Avenue Advertising Walk of Fame. Two more icons and two slogans joined them on Monday: The Geico caveman and ...