Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

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As it relaunches its Experiences platform, Airbnb is running a new TV campaign.

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, ...