We live in unpredictable and dangerous times, with ongoing social and political upheaval on both sides of the Atlantic. We face a reality where unverified, potentially malign user-generated content on ...

Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14. “The Electric ...

Exciting News: Future is Female Judges Revealed! Say hello to the #AWEurope25 Future is Female Awards judges. These brilliant women are leaders within the Advertising Week community — Founders, CEOs, ...

Entrenched habits are hard to break, and a lot of media buyers are in the habit of buying digital media using a site list. There have historically been good reasons to consider site lists on the ...

Outdated legacy systems pose a significant challenge to modern marketing agencies. These systems impede agility, scalability, and data-driven decision-making. After years of accumulating point ...

If you’ve ever been to the Las Vegas Sphere or follow the arena on social media, chances are you’re familiar with the massive yellow emoji character appearing on the venue’s Exosphere. This charming ...

Almost exactly five years since the global COVID-19 pandemic changed the world as we knew it, including a near complete shutdown of travel, tourism has returned to 2019 levels. After spending years ...

This is the new chorus of nearly every conversation about the U.S. economy, whether televised or around the dinner table. The problem is that the hardships faced in the last decade are no longer being ...

Each year, International Women’s Day sparks important conversations about progress, equality and representation. But real change isn’t about one-day campaigns – it’s about sustained action. So, as the ...

In-game advertising (IGA) is currently one of the biggest – and still underutilized – opportunities for advertisers. According to Dentsu’s 2024 State of Gaming report, eight in ten internet users ...

You’re working on a campaign for a premium car brand launching a new model – fast, high-tech, a symbol of success. Now, picture your target customer in your mind. Is it a man? A white, non-disabled, ...

“Ah, the good old days” or “Remember when…” are phrases that reflect people’s pleasure in looking back, often to the nostalgia of their childhoods. A combination of bittersweet feelings with thoughts ...