Rogers rebalances its media strategy, traditional channels lose ground, and a Canadian-owned social platform looks to ...

Sportsnet to air seven-episode original Blue Jays series As the Toronto Blue Jays celebrate their 50th season, Sportsnet is ...

The latest AdEase ranking shows a broader range of advertisers shaping activity, as health, personal care and CPG brands join ...

The insurer found a way to join the conversation without competing in the crowded market for major event advertising.

The adtech company is launching its first connected TV campaign to position itself as a trusted partner for marketers ...

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...

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After appointing Tracy Day, former managing director of ad products and innovation at The Globe and Mail, as head of sales ...

The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...

The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.