AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking ...

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the ...

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.