Audemars Piguet has worked hard to shed its image as a one collection company, but the Royal Oak remains peerless within the brand’s catalog for its waiting list-generating extreme desirability. Its ...

Stephen Forsey, who collaborated with Robert Greubel to launch the eponymous Greubel Forsey in 2004, has been fired by the ...

In the week that Greubel Forsey fired its co-founder Stephen Forsey, WatchPro met the company's CEO Michel Nydegger in La ...

Bremont has opened a boutique within the duty free shopping area of New York's JFK airport, which is also home to TAG Heuer ...

Hero-Era rallies place an emphasis on precision rather than speed, with competitors judged on timing and accuracy; a perfect ...

A new Overseas Tourbillon has been made in grade 5 titanium. It arrives with a deep red dial and the choice of a titanium bracelet or rubber strap.

The Swiss brand is rolling out its new AI-driven personalisation platform, allowing customers to create a one-of-a-kind Swatch in under two minutes ...

Awards season continues with the 2026 Grammy Awards and some strong wristcandy from Shaboozey in Piaget and Kendrick Lamar in ...

New Norqain Adventure Chrono 41mm builds on the original Venture Chrono and marks the brand’s first watch created with the ...

Patek Philippe has cut prices by 8.6% in the United States in response to a drop in import tariffs from 39% to 15%, according ...

With the market saturated with an oversupply of watches, even the strongest watchmakers like Rolex will face an uphill battle to grow in 2026.

The latest Sports Edition introduces three bold dial colours and continues the brand’s motorsport-inspired limited series.