Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, ...

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand ...

Dive into AdExchanger's Taylor Ash coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

It can be hard to measure the effect of advertising on in-person sales. Men's Wearhouse partnered with measurement agency Ovative to see what was working.

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Dive into AdExchanger's Sarah Caputo coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...