Objection-led marketing makes customer doubts the starting point for creative. Samsung, Google and SodaStream show how ...

Rylan surprises UK moviegoers for M&M’S Scream Time, with 500 four-ticket prize packages linking the prank to group Halloween ...

Devon Rodriguez interviews Jonathan Bailey, J Balvin and other public figures for Armani Beauty's Power of WILL fragrance series.

A Shox R419 film mixes British football, television and art cameos with two young narrators who keep pushing sneaker-ad ideas ...

Domino’s teams with Minecraft Dungeons II for six collectible pizza boxes, in-game rewards and a block-shaped personal pizza.

The Timberwolves' Real Loud film puts Minneapolis fans, players and local businesses at the heart of a new team identity.

Simone Biles shares a skin-health story in Arcutis' awareness campaign, illustrating the care needed in healthcare celebrity marketing.

Google's campus tour shows how AI product education can connect live trial with the chance to build repeat student use.

A martech feature announcement is not proof it works for your team. Here is how to check availability, integrations and ...

SodaStream ties Simone Biles's individual style to a customizable drink maker, with a campaign spanning video, social, retail ...

Canva Craft brings design-first image generation to Dream Lab and its public API, with editable creative workflows for ...

Warner Bros adds Cat in the Hat experiences to three Roblox games, betting on playful collectibles ahead of the November film ...