After recently receiving a burst of love on social for its eclipse-based ad for Jaffa Cakes, which reworked its iconic ‘full moon, half moon’ ad from the late 90s, McVitie’s is leaning into more ...

A new urban development in Manchester, Mayfield is approaching placemaking in an unusual way, avoiding branding and instead focusing on community and creativity to make its mark Mayfield is Manchester ...

Founders Toby Treyer-Evans and Laurie Howell explain how they’re building a creative company with fewer boundaries, where ideas extend beyond advertising, to help reshape brands Toby Treyer-Evans and ...

Cadbury Dairy Milk is continuing its brand platform with a new ad by VCCP showing why sometimes we lie to the ones we love Dairy Milk’s new ad follows a light-hearted yet moving exchange between a ...

Artifact swaps practical travel tips for personal storytelling. Here, the team behind the publication share how it sits alongside the brand’s wider ambitions Lonely Planet has built its reputation on ...

Created by TBWAMedia Arts Lab in partnership with Fred again.., the identity intends to “take the idea of music and distill ...

The identity is centred around a playful block-like character named Ester, who is “part guide, part reassuring presence” ...

The photographer and filmmaker explains how his love of historical techniques has fed into his atmospheric artworks ...

Created by AMV BBDO, the social campaign aims to strengthen the bond between indifferent cats and their owners with a feeding ...

Pablo London’s new campaign with the MND Association highlights the harsh reality of living with the disease, including ...

A new report by agency MikeTeeVee reveals that many of the concerns caused by AI already existed. Now is the time to make ...

The Herefordshire distillery’s in-house branding draws on its rural setting, as English Whisky gains protected status ...