Meanwhile, Apple is plotting its own course in the AI race, forming an internal “Answers” team to build a stripped-down ...

Improving representation within the advertising industry forms part of moving towards a more inclusive society for all. Unfortunately, for many decision makers whose priority is the bottom line, that ...

As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news ...

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box. Oh AI, you really are the ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...

In today’s Digest, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn ...

The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, a 7% ...

Bidmatic Inc ., a US-based ad tech company, announced measurable success from its AI-driven video production platform, ...