Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital ...

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...