Uy For most of my career, success in content was measured by the size of the crowd. At McDonald's, I worked in social media ...

Responsible marketers therefore need to define not only what AI can optimise, but what it must never optimise for.

By Cassie Gilbert Think about how you make big decisions in real life. Before booking a trip, buying new tech or trying a spot in town, what’s the first ...

If you’ve noticed a dramatic shake-up in marketing over the last two years, you’re not mistaken. New research released by Fiverr has revealed a staggering 85 percent of marketing leaders surveyed had ...

Pulling no punches, Adelaide developed campaign Selfish Prick has been given the top gong at Australian Institute of Marketing Awards for Excellence Gala in Sydney. The campaign has a powerful, yet ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

A premium marketing activation will return to the Melbourne Cup Carnival, as Lexus, Principal Partner of the Victoria Racing Club, enhances the attraction of its LANDMARK by Lexus pavilion for 2023.

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...