Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

The World Cup had a major effect on Coca-Cola’s bottom line, the company revealed in its earnings report Tuesday, offering a glimpse of the larger impact that the tournament had on brands. Henrique ...

Every orchard has the same rule. You pick what you can reach from the ground before you fetch the ladder. The fruit on the lower branches is ripe, it is within reach, and it costs you nothing but ...

Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...

Agencies are terrified of disintermediation by platform automation, so they are positioning themselves as the indispensable ...

Getting to know your audience is a key part of advertising to them. But audience research has often been a labor- and cost-intensive project, requiring significant overheads to generate useful ...

Quarterly metrics favor performance ads, but top brands are built on storytelling. Why leaders are shifting back to brand marketing in 2026 at ANA Masters of Marketing.

The U.S. TV rights for 2030 and 2034 World Cups are now up for grabs, with CNBC reporting FIFA will consolidate the English- and Spanish-language rights into a single package. After FIFA moved the ...

Even among AI’s pioneers, there isn’t consensus on the technology’s biggest challenges, or just how profoundly it will reshape society. Against a backdrop of 114-degree Las Vegas heat, Ai4, dubbed the ...

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