If what they are saying about AI is correct, you should probably gather as many contacts as you can as soon as possible.

When TV *loosely* inspires parody and references in advertising, there are good and not-so-good executions. The Drum’s ...

Despite the criticism it’s faced for the controversial campaign, our exclusive survey of US consumers with Kantar found the ...

Arghaüs, a fictional gallery at the centre of Argos’ mockumentary series, is taking the retailer’s creator strategy in a bold ...

Marine protection offers a unifying sustainability opportunity, says Yasmin Spencer of Revolt. Here’s how your brand can do ...

Astronomer’s Coldplaygate and American Eagle’s Genegate saw fake apologies go viral before either business could have their say. Comms strategist Andy Barr dissects how brands should now respond to ...

In its biggest brand shake-up in a decade, Columbia Sportswear trades the pristine summit shots and polite trail hikers for vultures, snowdrifts, and pants tested over crocodiles.

With the help of Coolr, Deliveroo enlists Danny Dyer for a tongue-in-cheek campaign that amplifies the underappreciated role ...

The “proper” tea brand is taking its mission to Australia, but with a twist. In its latest campaign, its tagline gets a ...

For a moment, the Adidas Samba was the must-have sneaker, says Luke Hodson of NERDS Collective. So, why couldn’t the brand ...

In this installment of ‘Secret Sauce,’ Michael Loper Rodriguez of Green House explains how the agency’s team of brand ...

From Meta’s pivot to AI-ranked feeds to TikTok’s search ambitions and LinkedIn’s renewed push on relevance, our explainer ...