Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Amazon quietly built an insurmountable CTV empire, striking deals with Roku, Disney, and the recently announced Netflix partnership. AMZN's advertising segment, now over 10% of sales and 30% of ...

In part, the big tech boycott intends to protest ongoing ICE operations in the U.S. What to know about the 'Resist and Unsubscribe' boycott.

Amazon will begin airing ads in its Prime Video television shows and movies on January 29. That means Prime Video subscribers, who pay $139 per year for a Prime membership, will see "limited" ad ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...