Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Fans are headed to Amazon Prime to see the iconic series.

The streaming giants accounted for more than half of all SVOD commissions globally in the first quarter of this year, a new report by Ampere Analysis finds. By Scott Roxborough Europe Bureau Chief ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...