The sportswear maker was eager to put the scandal with the rapper Ye behind it, but its cautious earnings forecast showed the breakup’s effects still lingered. By Lynsey Chutel Reporting from London ...

Adidas' upcoming Harden Vol. 9 "Cyber Metallic" has captivated fans, drawing comparisons to the Yeezy 700 V3 for its innovative design and performance features. James Harden's Latest Adidas ...

Editor's Note: Click here for the latest info on the June 3 release of Yeezy sneakers. Yeezy Day 2024 has officially begun. Adidas has begun to drop several Yeezy models on the Adidas Confirmed app ...

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a departure from their typical instant sell-out status. On March 12, the Yeezy Foam ...

The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade. By Megan Twohey When Adidas cut ties with ...

BARCELONA, CATALONIA, SPAIN - 2019/06/07: A seller shows off the new Adidas Yeezy Boost 350 shoe model at the reseller store. The German manufacturer of sports shoes Adidas has launched the limited ...

Adidas has decided what it’s going to do with its unsold Yeezy merchandise. At an investors’ conference Thursday, Adidas CEO Bjørn Gulden said that the apparel company is going to “sell parts of this ...

Adidas CEO Bjørn Gulden — who has been wrestling for months over what to do with the company’s piled-up Yeezy inventory — suggested on Thursday that it might be sold. Since breaking ties with rapper ...

BARCELONA, CATALONIA, SPAIN - 2019/06/07: A seller shows off the new Adidas Yeezy Boost 350 shoe model at the reseller store. The German manufacturer of sports shoes Adidas has launched the limited ...

Adidas could lose around 1.2 billion euros ($1.3 billion) in revenue in 2023 if it is unable to sell its existing Yeezy stock. Shares of Adidas were down 11% around 9 a.m. London time following the ...

The German sportswear company owns the designs, but the Yeezy trademark belongs to Kanye "Ye" West. By Evan Nicole Brown Culture Writer Following Adidas‘ highly publicized split from Kanye “Ye” West ...

Spring has arrived, officially bringing with it peak sneaker season. As people step out in their favorite pairs — weather permitting — and look to grow their collections, Adidas Yeezy has plans to ...