New campaign commercial for Melissa Conyears-Ervin is technically for state central committeewoman spot, allowing her to ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

In Lenz Therapeutics’ new eye drop campaign, Sarah Jessica Parker serves as a brand ambassador for the over-40 audience.

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

From Jonathan Anderson at Dior to Louise Trotter at Bottega Veneta and Demna at Gucci, we’re finally seeing their visions ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

Broadcast across the nation, Romeo's jingle was the centre of Dr Pepper's latest ad campaign for the Football Playoff ...