USA TODAY-- You have a lot to live up to, Tony the Tiger. Breakfast cereals of the past came jam-packed with sugar, vitamins -- and jingles that live on, long after the cereals lost their spot on ...

Kellogg's raised the bar on cereal mascots in 1966 when it introduced the center of our solar system as the new mascot for ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. This article about the psychology behind the ...

For most, the iconic tagline “choice of a new generation” typically conjures memories of Michael Jackson drinking a Pepsi. But going forward, the phrase will be used to market oatmeal.

Kellogg's said it would remove a mom-centered slogan from Coco Pops boxes in Britain after dads poured the chocolatey cereal all over a grocery store floor in protest. The Coco Pops slogan "loved by ...