NEW ORLEANS - New Orleans Pelicans star Zion Williamson continues as a marketing force off the basketball court in his latest partnership with Gatorade. Zion and Gatorade collaborated on the limited ...

While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...

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ImpacX, a smart packaging platform company, has partnered with Gatorade to launch a new smart water bottle. ImpacX’s patented smart cap technology turns reusable bottles into a smart, digital device ...

Las Vegas Aces star A’ja Wilson has added a high-profile sponsorship to her portfolio. Gatorade has signed the two-time WNBA MVP to a multi-year endorsement deal. Wilson joins a small but potent group ...

Gatorade offers a complete tech-driven hydration system. Serena Williams is seen wearing a patch designed to provide athletes with real-time data to track their hydration needs in a new ad campaign ...