Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

These are the most interactive bricks in the universe.

Shooting, fighting, whisking, and babbling: the first Star Wars sets with Smart Bricks are here. Our first impression hands-on: intuitive fun for kids.

Several LEGO sets inspired by popular Disney, Pixar, and Star Wars films are now available online from Amazon.

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.

With picks for all ages ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

At one time, Star Wars was just one movie. It was a very successful movie that totally changed how marketing for blockbusters was developed in Hollywood, but it was still just one movie nonetheless.

On Sunday, Lucasfilm released a unique Super Bowl TV spot for The Mandalorian and Grogu, intended to harken back to classic commercials for a truck or a beer brand. It was clever and a little charming ...