Super Lyte, a vodka-ade with zero sugar and classic sports‑drink flavors, is Surfside’s latest play to dominate coolers.

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Acclaim returns to the basketball court with the Harlem Globetrotters in tow for Super Basketball Classics.

Whalar Group has launched Lighthouse Studios to build a TV-like network of digital content. It's also set a deal with Cole Bennett's Lyrical Lemonade.

Half PHX's flavors work nicely. Half are too generic and acidic. But the hydration is a nice touch.

If you're like me and you're a fan of basketball shoes, you likely own a pair of Houston Rockets forward Kevin Durant's shoes. Or did at some point in time. There are 18 different shoes, with an ...

Makai Lemon was born roughly 25 miles southeast of the University of Southern California campus in 2004, and his parents noticed his athleticism early. His father, Mike Lemon, played running back at ...