Abstract: The proliferation of smart phones enables ubiquitous Mobile Ad-hoc Networks (MANETs) where mobile devices communicate with peers over a wireless channel in an ad hoc mode. In this paper, we ...

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Google is giving advertisers a more direct path to buy programmatic ad inventory available through Google Ad Manager, the publisher-focused ad platform that was at the heart of its recent antitrust ...

A year on from its last Christmas cameo, St Albans has featured in the festive TV advert for a supermarket giant once again. Market Place was transformed into a winter wonderland during July with film ...

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and chicken chain competition for Gen Z.

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...