Autobots, roll out… to the We Bare Bears Cupcake ATM! This time, we’re bringing Optimus Prime to life in cupcake form! Watch ...

Description: I'd never played anyone other than me before but when I had the chance to play Optimus Prime, the Autobot leader ...

These figures truly have The Touch.

One of the most iconic characters in "Transformers" media, Optimus Prime, commonly features as a flat-nose semi truck. Here's ...

Hasbro is marking the 40th anniversary of the classic The Transformers: The Movie as part of its Studio Series action figure ...

The Transformers Studio Series MTMTE Collection continues with the Leader of the Autobots with the Target Exclusive Optimus ...

It was 40 years ago when the first Transformers movie hit the big screen, and to mark the occasion, Hasbro has announced new ...

The battle for Cybertron continues as Hasbro has unveiled new Transformers: Age of the Prime figures are on the way from Hasbro ...

The beloved UK line of classic Transformers comics are being reprinted as part of a deluxe edition compendium.

And it will have a first-of-its-kind coaster.

We have teamed up with Brick Fanatics to offer one lucky reader a £500 LEGO e-gift card to spend on whatever their heart ...

Former Nintendo President Doug Bowser is joining Hasbro, and we’re rounding up the best Nintendo and Hasbro games, board ...