A sales brochure comes in many forms, but the most effective pieces of collateral contain these four goals: they grab ...

Advertising and propaganda. These two are originally categorized as distinct concepts with different purposes and sources.

Online ad data from nine Senate races shows two very different theories of the electorate — and of what Facebook is for.

Vitamin gummies can cost up to eight times as much as tablets while providing fewer nutrients. Here’s what new research found and how to get better value.

The problem isn't always what food brands say. Sometimes it's what the packaging, the language and the visual cues lead us to ...

Save “My name is Abdul; it means servant.” So begins the most compelling ad of this year’s election cycle. Dr. Abdul El-Sayed speaks, simply and directly, to the camera. Sea ...

But plenty of it is designed to steer attention toward the good news on the front and away from the details tucked on the ...

Do not be tempted to try tricks, persuasion or coercion as this seldom helps or can may even make eating behaviour worse.

There are many restaurants of similar genres lined up in front of stations and shopping streets. Even though you are ...

In 2022 the previous government decided radical action was needed. It required all processed food with high levels of sugar, salt or the unhealthiest forms of fat to be labelled as such, with big ...

You may have seen them: images of food that aren’t quite right. Consider the grilled chicken on this poster. The more you zoom in, the less real it seems. Look closer. Will you ever feel the same ...

A new law in Baltimore City aims to provide funding to address food insecurity. Baltimore Mayor Brandon Scott on Monday signed the Community Healthy Food Access Act into law, which provides funding ...