Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...
HIGHLIGHTS: Pre-tax net present value ("NPV") of $1.1 billion, internal rate of return ("IRR") of 46%, an after-tax NPV of $790 million and an IRR of 40% at an 8% discount rate and assuming a ...
Decades later, Volvo still preaches safety. Another rule marketers preach is to have the entire company live the brand. When fetching Volvos for review, Ontario automotive writers had reps tell them ...
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