Just before the film opened in November, Universal Studios Florida theme park introduced Wicked: The Experience in Orlando.

Universal filed a trademark for the name “Universal Mega Movie Summer” for use at theme parks. Universal Mega Movie Summer ...

Universal's Epic Universe uses modern franchises to attract new generations. One experts predicts "Wicked" attractions soon ...

But Madagascar is probably the biggest DreamWorks franchise after Shrek and Kung Fu Panda — which have both had extended runs ...

The Universal Studios lot recently got an upgrade meant to bring it more in line with its glamorous image as a historic movie ...

Universal Orlando Resort shows no sign of slowing down following the opening of its new theme park, Epic Universe. The theme ...

Universal Studios newest park in Florida will be home to the world’s first How to Train Your Dragon themed land.

Theme park rides would be the logical next step in Universal’s carefully orchestrated roll out of the burgeoning film franchise.

By Brooks Barnes “How high is up?” When Mark Woodbury became Universal’s theme park chief in 2022, he pressed his lieutenants to answer that question. The former architect was not referring ...

Other Universal Studios theme park attractions have been based on successful movie releases. In 2023, Universal Studios Hollywood opened Super Nintendo World in conjunction with the release of ...

Universal Studios Hollywood delivers that perfect blend of movie magic and adrenaline-pumping attractions that will have you ...