Super Bowl LIX is just around the corner and you're sure to be getting together with your family or friends, so you'll have ...

From eye-catching merch to an energetic mascot, there are many ways Duke's and its fan-favorite mayo has distinguished itself ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

The Philadelphia Eagles continued the longstanding 'Gatorade bath' tradition when they won the 2025 Super Bowl Jamie Squire/Getty Victory really is sweet at the Super Bowl. Since the 1980s ...

The Philadelphia Eagles dominated the Kansas City Chiefs from wire to wire in the 2025 Super Bowl, and when it was time to celebrate with a Gatorade shower for head coach Nick Sirianni ...

You can call it a bath, a shower or a dunk. It doesn’t really matter. So long as it involves a big bucket of Gatorade getting poured over the head of a victorious coach at the end of a game ...

It’s glory for the Eagles, with the ticker tape just trickling down from the rafters and head coach Nick Sirianni receiving the infamous Gatorade shower. The Gatorade color that landed on the ...

The proverbial cherry on top comes with the Gatorade shower. When the game has finally been decided, tradition has dictated that the winning team dump whatever is in the Gatorade tub on their head ...

With just under three minutes left in the game, star wide receivers A.J. Brown and DeVonta Smith tracked down head coach Nick Sirianni on the sideline and hit him with the traditional Gatorade shower.

Editor's note: This originally ran Feb. 6 and has been updated. NEW YORK GIANTS coach Bill Parcells wanted to make an example out of nose tackle Jim Burt. The Giants had lost three out of their ...

One of the most iconic Super Bowl novelty prop bets revolves around the color of Gatorade the winning team will use to douse its head coach as the final seconds tick off the clock. This year ...

And Burt fulfilled his promise. At the end of the game, Burt grabbed one of the Gatorade coolers on the sideline. He walked over to Parcells, hoisted the cooler, turned it upside down and doused ...