CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks now has an office in Newport Beach, California, a short drive from the CEO's house.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...

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Starbucks will be "sunsetting" its pickup-only store model next year, CEO Brian Niccol announced. What's the impact in Oregon ...

Starbucks Corporation (NASDAQ: SBUX), led by Brian Niccol, announced its third quarter fiscal 2025 financial results ...

Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...