Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

Astronomer CEO Andy Byron's alleged affair exposed at a Coldplay concert becomes sports world joke as the Phillies and other teams reference the controversy.

The internet has identified the man as Andy Byron, the CEO of tech start-up Astronomer, and it has been widely alleged that the woman he’s with is Kristin Cabot, Astronomer’s head of HR. (Their faces seem to match the photos on the company’s “About Us” page .)

CNN has not verified the identities of the man and woman, but the video had people on social media speculating about who they are and their relationship status. CNN has reached out to a representative for Coldplay for comment. It is far from the first time a kiss cam has led to a tricky situation.

Coldplay found itself in the center of a storm when a camera panned to a couple in an embrace during a show on its “Music of the Spheres World Tour” at Gillette Stadium in Foxborough, Massachusetts, on July 16, prompting frontman Chris Martin to say, “Either they’re having an affair or they’re just very shy.”

It started out as a routine bit of fun at a Coldplay concert: Lead singer Chris Martin asked the cameras to scan the crowd for his “Jumbotron Song,” when he sings a few lines about the people the camera lands on.

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Astronomer says it is launching a formal investigation after alleged employees were shown together at a Coldplay concert.