We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Warner Bros. Discovery CEO David Zaslav names the four main superhero characters of the DCU who will be important "asset ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

The Dallas Mavericks' improbable lottery win grants them the coveted No. 1 pick in the 2025 NBA Draft. While Cooper Flagg is ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.

The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023. HBO is widely considered a gold standard for quality while Max was a reference to the less ...

Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history. The company announced Wednesday that the ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...