Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Warner Bros. Discovery says it will change the name of its streaming service back to HBO Max later this summer.

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

Now, I've had an account since its inception in 2020, and regardless of the name or branding, the Warner-owned digital ...

CBS ran the Paramount+ series Tulsa King last summer, and Hulu experimented by airing the first season of Only Murders In The ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

The announcement comes roughly three years after CNN’s parent company, Warner Bros. Discovery, scrapped its previous ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

We’re not quite there yet, but it sure feels imminent.