The University of Kentucky Athletics has unveiled BBN United – an innovative loyalty and membership platform and the official ...

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider ...

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

It will only be a matter of time before the Southeastern Conference makes a final decision on moving to a possible nine-game schedule.

At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...

By Keith Taylor Kentucky Today Kentucky Athletic Director Mitch Barnhart is patient when it comes to supporting his coaches ...

Mitch Barnhart was not willing to give up the competitive advantage that comes with staying silent on Kentucky‘s ...

With the 2025 season on the horizon, the SEC is unsure how future scheduling will work. No decision has been made on how many ...

Through the early part of the rev-share era, Mitch Barnhart has heard the “speculation” about Kentucky’s plans. The UK ...

Today on KSR, we're catching up on Kentucky Basketball player interviews, recruiting news, and listening to the new Tyler Childers album.

“Big Blue Nation’s passion and support play a huge role in Kentucky men’s basketball,” UK Athletics Director Mitch Barnhart said. “We’re reminded of our fans’ energy and commitment every day. We’re ...