The latter are PNY’s RTX 5070 OC variant which is priced at the MSRP of $550, along with Gigabyte’s WindForce OC – and the entry-level WindForce is at the same $550 price, as well as the Asus Prime RTX 5070.

It turns out that MSI has quietly increased the retail price of its RTX 50-series (Blackwell) GPUs, including models that were supposed to launch at MSRP (via Hardware & Co). This impacts all three Blackwell GPUs released thus far: the RTX 5090,

MSI's cheapest RTX 5070 Ti is now $820, which is $70 more expensive than at launch. It's the latest in an annoying trend of ballooning prices.

With the launch of the RTX 5090, Nvidia and its add-in board partners set the tone for the rest of the GeForce RTX 50-series. And by that, I mean very low stock levels and almost at none whatsoever at Nvidia's suggested retail price.