Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

To kick off the global campaign, New Balance athletes Cameron Brink of the Los Angeles Sparks and Eberechi Eze of Crystal ...

Boston College will be the first FBS team to wear New Balance uniforms and footwear. The school's partnership with the Boston ...

Josh Allen is sporting new cleats, which might signify an endorsement change for the Buffalo Bills signal-caller.

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

New Balance announced Monday its first official collection with endorser and likely No. 1 pick Cooper Flagg. One day after ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

During his visit to the Middle East in May, U.S. President Donald Trump did several things that few would have predicted ...

The Boston College Eagles football program has revealed its New Balance uniforms which will be worn this upcoming season. There are two new uniforms that the team will wear in 2025, the first maroon ...

Forget retro runners and Y2K trainers. The brand's next must-cop design is an orthopedic-adjacent walking shoe.

The midsole of the shoe is made from memory foam and a PU (polyurethane) foam which, when put together, creates a bouncy and ...