U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Pfizer clinches the top spot in the competitive 2025 Super Bowl ad race, promising groundbreaking visibility during the big ...

As political ad creators, we can take away some key lessons from this year’s lineup of Super Bowl ads. Here are four that ...

Telehealth company Hims & Hers stirred up controversy by debuting a 2025 Super Bowl ad touting the benefits of its ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Franklin College unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads ...

This year’s Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during ...

The tension between Megyn Kelly and Taylor Swift dates back to October 2023, after the pop star and Travis Kelce made their ...

Pro Football Hall of Fame quarterback Joe Montana talks all things NFL, Super Bowl 59 and his partnership with Pfizer.

Brands pay millions for their spots to air live during the Super Bowl with many now touting their ads even before the Big Game.