As someone who has spent years working in advertising technology since the launch of the iPhone, I’ve seen the industry’s appetite for data grow.

The return of The Celebrity Traitors puts trust back in the spotlight. Contestants must work out who is telling the truth ...

Marketers scrutinize nearly every part of media buying. They question budgets, bids, delivery, creative performance, attribution windows and optimization rules. But one foundational decision often ...

Founder, Shopsense AI, joins us to discuss what it takes to connect the products people see with shopping experiences they ...

A campaign can deliver the desired result without settling whether every part of the media buy earned its cost. On Modern Marketing and Measurement, Spencer Potts, Co-Founder and CEO of Precise.ai, ...