MCN’s Arsenijevic shares how agencies can drive measurable sustainability by co-creating solutions, not just campaigns.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

The guide aims to empower UAE government communication through effective media campaigns at both national and international ...

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin ...

Platinumlist’s latest data reveals shifting consumer behaviour in Saudi Arabia’s ticketing market, with a surge in last-minute purchases.

Enchanteur launches its latest campaign in partnership with AHA and KKDD Films for the brand's perfumed body lotion.

Krispy Kreme has appointed Magnitude Creative as its strategy and creative agency of record across the Middle East.

Miah will report to Assembly MENA CEO Faisal Dean and work closely with Global Chief Client Officer Andrea Timmerman.

Merex Investment views this partnership with Publsh Group as a strategic step in unlocking new opportunities for luxury brand ...

The industry is flux with answers split on if brands have gained theirs consumers trust when it comes to safeguarding data.

The AI avatars of each SuperAgent reflects the individual's persona and professionalism set against a community of their ...

The Branquila marketing offering includes brand positioning, creative direction, PR, social media management, digital ...