From AI research to big-box holiday budgets, new CivicScience data show how fans of The North Face and Patagonia shop, spend, and stay loyal.

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how ...

AI doesn’t understand us. How could it? Think about how it’s trained. AI models learn a lot about humans by scraping comments and text from the internet, where people are generally younger, more ...