Think of it as speed dating for ag tech. Day 2 of the FIRA USA conference opened on Oct. 21 with a matchmaking session, as ...

VentureFruit, a T&G Global company that provides variety management services, has launched Adore apples, a new apple program ...

For one evening, robots were overshadowed by the people behind developing and implementing ag technology at the FIRA USA ...

The distance stretching between California’s Silicon Valley and Washington’s Yakima Valley is vast — geographically, ...

Ag tech innovators, investors and interested growers are descending on Yakima, Washington, this week for the FIRA USA ...

In this inaugural episode of Sound Bites, we talk with Paul Cathcart, area manager for Washington Fruit Growers, about his ...

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A successful cherry season doesn’t just happen by accident. This season, Northwest Cherries created a new Cherry Picked ...

https://youtu.be/54uoFxFN8J0 The FIRA USA conference brought all kinds of ag tech equipment and conversation to Yakima, Washington, Oct. 20–22. We cover some ...

The Washington Apple Commission hopes a new campaign in the Dominican Republic with baseball star Julio Rodriguez hits apple sales out of the park.

The Chelan Fruit Cooperative board of directors announced CEO Reggie Collins will transition from his current position to an advisory position, effective Jan. 1. Mark Stennes, currently the company’s ...

Get the latest news from the tree fruit and wine grape industries with ...