The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their ...

Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...

Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without ...

The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search ...

AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.