Eight in 10 respondents say concert-going is a regular part of their lives, while 72% discover new artists at live shows.
GTPL Hathway has started publishing TV viewership data collected from more than 10,000 return path data (RPD)-enabled set-top ...
The range has four waffle sandwiches with brownie, cheesecake and chocolate chips in the base, paired with spreads, toppings ...
Launched at FICCI FRAMES 2026, the book covers Bigg Boss, Laughter Chefs, Roadies, Khatron Ke Khiladi, Splitsvilla, Hustle ...
The decision follows a 2026 World Cup campaign that generated business growth but failed to meet McDonald’s expectations, ...
CEO Jurgen Bailom explains how veg menus and Bollywood entertainment are helping Cordelia tap affluent Indian families, ...
At afaqs! BankFin 360, Visa’s Gaurav Ramdev discusses building salience for an invisible product, personalising card ...
How menu localisation, value pricing and a franchise-led expansion helped KFC navigate India’s diverse food preferences and ...
One digital screen, one passing glance and an unplanned purchase. As the festive spending window peaks, place-based DOOH can ...
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