The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now ...

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers ...

Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up ...

As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how ...