Chloé started out at a mobile content company before smartphones even existed, then joined Glispa, a Berlin-based ad network specialized in app marketing. Those experiences gave HER the courage (or ...

Software publishers often have an established presence on Softonic without managing it. The catalog lists over 1.5 million programs, and those pages rank in Google, appear in AI-powered ...

When a mobile game campaign reaches its ROAS target, the natural next step is to consider increasing the budget. After all, if the campaign is delivering the expected returns, why not invest more?

Apple Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which often ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Affiliate marketing is a great way to monetise your app and make a profit from the advertising content you provide, so there are several benefits from working with publishers through affiliate ...

Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

This guide will cover the best enterprise app development services, how much it costs, top app development features, and how you stand to benefit from using enterprise app development companies.

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...